Scholarship Deadline: December 20, 2015
Scholarship Value: $1,500
Number of Scholarships - 3
The purpose of our scholarship is to get the younger demographic thinking differently about innovation, marketing and retail, specifically with regard to pet products. Whether an idea for a cat/dog feeder, or perhaps a unique point of sale retail concept, the scholarship is designed to push applicants to think differently. Coming up with an idea is one thing, but thinking through how it would work, what it would cost, who and how large the market is, how it would be marketed, and the way in which it would be retailed is a whole other story.
A) Applicants must be a current student at any high school, accredited university, graduate school or equivalent (community college, 1 year program, other) within the U.S.
B) Applicants must submit a copy of their school verification (courses with your name, acceptance, transcript, or equivalent)
The Application (How To Apply)
Essay / Pitch Sheet - 350+ Words;
Please write the essay, pitch or summary not only about a pet innovation idea, but also about how the idea was conceptualized. The idea itself is not enough to "win" the scholarship. Outline the thinking process, explain why it's needed, how it's marketed, the market it serves and more. It should include the following:
Why The Product Is Needed
The Target Market
The Marketing Strategy
The Retail Strategy
Anything Else that will Help Sell the Idea