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Watching live sporting events has been the most popular reason for watching TV for decades.
With the advent of easy-to-use DVR technology in the 1990's, and then it's wide-spread adoption over the last fifteen years, sports remain one of the few types of programming that are consistently watched live versus recorded.
Using psychological and sociological principles, attempt to understand and explain this issue: What makes watching a sporting event live more valuable than watching it pre-recorded, and why is this different from most other programming?
A) Your essay should be between 600 and 1000 words
B) Two professional sources required (not Wikipedia)